Thursday, January 8, 2015

forging ahead

The onset of a new year affords everyone an opportunity to reflect on the past (mistakes, successes, woulda-shoulda-coulda, etc.). 2014 was filled with lots of lousy: Ebola, ISIS, shootings, and more. Rather than the easy default of dwelling on the negative, we must grasp onto the good stuff as a base for carrying on. Think of the milestones achieved. Consider these words from Amy Cosper, editor in chief of Entrepreneur:

     ...it's not all evil and strife. 2014 was the year we put marriage equality in the books; we allowed a nascent industry - marijuana - to thrive; and we celebrated (and wept) as Malala Yousafzai became the youngest Nobel Peace Prize winner in history. It was year of humility - and from that humility, optimism...welcome to the year of the storyteller platform...

Well I believe the "storyteller platform" - the notion that personalizing narratives is a powerful effective way the make the case for your business, project or cause - is not new at all. It represents the eternal human need to identify one's own story with the larger world. Telling our stories lends weight, legitimacy and vitality. Story is what ties us together as a human family.
So what is YOUR story? Moreover, HOW are you going to share it going forward? Your story is important - tell it well.

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